LANGUAGE:
The origin of the word insidious means something subtle but with harmful effects.the red in title represents the evil and horror within in the movie.It can also represent a turning point just like int he movie: it starts off with a casual family until the demon corrupts the son.This relates to the genre of the movie, horror which normally has a demon or a poltergeist in it.The production blurb is an important part of the poster as it tells us who produced it , the actors, the directors.The quote "its not the house that is haunted" is from the film and implies that the child is haunted not the house, we know this because of the child eyes.The colour scheme of this poster is dark and gloomy which makes all the white writing stand out because dark and gloomy contrast with white and bright.

INSTITUTION;
This film was made from the makers of saw and paranormal activity which are popular horror movies and this will help promote insidious to become more popular and a higher rated movie.This film was directed by James Wan  and written by Leigh Whannel.

AUDIENCE:
The audience target for insidious is for 13+,This is due to the genre 'horror'.The insidious tariler seems to place a large amount of faith in the title that says 'from the creators of paranormal activity'.This title indicates to the audience the genre and also establishes a part of the target audience.Those who are fans of paranormal activity will automatically show an interest in the horror genre or an interest in this particular film, it can also include a interest in the directors previous fils which may be an indicator as to why the someone watch the film.I think the child's eye stands out the most because they are scratched out and  without his eye he wouldn't have eye contact with the audience and wouldn't be able to connect with them.

REPRESENTATION:

In the background the dark, grey clouds in the sky are slowly over taking the blue bright sky which could represent the movie as in the dark evil demon is taking all the good/happy out of the little son.The child eyes are scratched out which shows that something is wrong with him.Around all the edges of the poster it slowly goes dark which makes the poster look more creepy.